Marketing veteran to strengthen Quiet Light’s foodservice leadership
ROCKFORD, IL (January 17, 2019) – Quiet Light Communications (QLC), a full-service, B2B, food and nutrition marketing communications firm is pleased to announce that Valeri Lea joined the company as vice president group account director. Ms. Lea is charged with servicing the company’s key accounts and expanding the firm’s foodservice offerings.
Before joining Quiet Light, Ms. Lea worked extensively on both the agency and client side with several large, nationally-branded food and beverage companies. She specializes in analyzing and applying behavioral insights to business applications and in growing product categories. She also has extensive experience in developing and executing strategic marketing plans and large-scale integrated communication programs.
“Valeri is a seasoned and accomplished marketing communications professional with decades of proven experience,” said Terry Schroff, QLC CEO. “She brings a deep knowledge of the food industry, and as we continue to grow our business, Valeri will be an integral part of expanding our foodservice footprint in the agency marketplace.”
Ms. Lea grew up in the food industry in her native Missouri, where her mother owned a restaurant and took her to industry trade shows as a child. She has a degree in communications with an emphasis on public relations and promotions from Lindenwood University in St. Louis. As a frequent public speaker, she has shared her expertise on social media strategy at local universities and community business groups.