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"I can’t tell you the money I have wasted over the years on lip service and campaigns that have gone nowhere. Quiet Light has restored my faith in what an agency can really do."
Robert O'Connell, Briess Malt & Ingredients Co.

April 25, 2015

Go Mobile! Or, how I learned to stop worrying and love the Google.

When it comes to Quiet Light’s website optimization process, doing things right for Google has only been second to doing things right for the actual website user. Quiet Light knows that providing a good, intuitive Web experience will not only drive traffic, but create customers. That’s why over the last couple of years, we have been recommending responsive Web design to our clients. People no longer want to pinch and zoom in order to see sites on their phones, and now Google is doing something about it.

On April 21st, Google rolled out an update to their algorithm that will create a significant impact on mobile search results. If your site is not mobile-friendly, prepare for the possibility of a large drop-off in organic mobile visits.

So be good for Google’s sake?
No. Well, not only Google. It all comes back to providing the best possible experience for the user. Google is the most widely used Search Engine because it is known to provide useful, relevant results. They are constantly adapting to shifts in consumer behavior and expectations so what’s good for your user, is generally good for Google.

We’re not mobile-friendly. What can I do about it?
Not to worry, the first step is admitting you have a problem. Our interactive team is ready to help guide you through this change. We are offering a free expert evaluation to help you understand your options. Fortunately, for some companies, optimizing a few select, priority pages will do the trick. Other websites might demand a complete overhaul.

Hey wait a minute, why isn’t the Quiet Light site mobile?
We’d like to say it’s all part of a grand experiment: sacrifice our site in order to gauge the severity of impact of the algorithm change. But truth be told, we’ve been busy helping out clients like you not only with Web projects, but strategy development, creative, media planning, PR, videos and so much more.

But if you’d still like to heckle us about it, please send Don a note.

To celebrate this Google occasion, we had a little fun with Ben, our Sr. Developer for Digital Solutions.