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Views What we’re doing; where we’re going

It wasn’t that long ago when the majority of media buying was print advertising in trade publications. Then it expanded to digital and print advertising, but for the most part, it was again confined to the trade publication landscape. Today, we have the added dimensions of social media advertising, search advertising and programmatic advertising with drip campaigns and retargeting. The dizzying array of options is, admittedly, somewhat intimidating. The key to making sense of it all is akin to the old joke that poses the question, “how do you eat an elephant?” The answer is – one bite at a time.

When clients come to us wanting to jump into the social media space, they often first bring up LinkedIn. It makes sense. For B2B companies, professionalism is key, and the most professional platform currently is LinkedIn. 

In this edition of Technically Speaking, our videographer dives deep into his unexpected go-to camera for capturing slow-motion quickly. Learn the technical ins and outs of this hack to help your next video shoot stay on budget.

Welcome to QLC’s first IG Spotlight, where we shine a light on an expert in the industry to bring you a new perspective to inform your marketing strategy.

If you are looking for buzzwords like “new normal,” “challenging” and “unprecedented,” you are barking up the wrong blog. Instead, here are the facts:

QLCers love food. For the second year in a row, we present to you gift ideas for the foodie in your life, and these picks are *so* 2020. 

Fall: the time of year for sweaters, pumpkin lattes, and of course, communications planning sessions. We marketers are busy fighting for budget dollars, aligning business objectives and trying to sort through the unending list of product and company “priorities” that each need our attention and dollars.

Tips for Making the Most of Trade Shows in 2020