News &
Views What we’re doing; where we’re going

(And Why That’s a Good Thing)

So why should you worry about a slick LinkedIn profile if you are happy at your current job? 

💡Reason no. 1: Following these tips can help your company’s effort to garner new customers, clients or talent. 

Why (and how) you should be refreshing your brand

One of our clients, AC Horn, has been manufacturing machines for the food industry for more than 100 years. Their brand – logo, identity, look and feel – and their website needed an update that would appeal to modern buyers.

Strategic creative is art meeting a need for your customer. But how do you get there?

Taking you behind of the scenes of our “Why I Brew” video campaign for Briess Malt & Ingredients Co.

It wasn’t that long ago when the majority of media buying was print advertising in trade publications. Then it expanded to digital and print advertising, but for the most part, it was again confined to the trade publication landscape. Today, we have the added dimensions of social media advertising, search advertising and programmatic advertising with drip campaigns and retargeting. The dizzying array of options is, admittedly, somewhat intimidating. The key to making sense of it all is akin to the old joke that poses the question, “how do you eat an elephant?” The answer is – one bite at a time.

When clients come to us wanting to jump into the social media space, they often first bring up LinkedIn. It makes sense. For B2B companies, professionalism is key, and the most professional platform currently is LinkedIn.