What you measure, you master.
If a campaign launches in the incredibly confusing forest of contemporary media, does it make a sound? The only way to know is to monitor its metrics.
That’s why 90+ percent of the marketing communications we create include some form of embedded metric measurement device. It could be a unique phone number, a Facebook pixel or any of a number of innovative techniques that enable consistent capture and aggregation of relevant metrics.
Then, we aim to deliver not only the numbers but the context that makes those numbers meaningful. We look for key findings and interesting opportunities buried in the data, and we use this information to finetune the campaign, delivering you the most value for every dollar in the budget.
Social Media: To be or not to be when B2B.
It’s always changing, frequently duplicative, and all too confusing — but it is definitely not going away. And there is rarely a direct line between tweet and transaction. So, if you’re a pure B2B company, do you have to do it at all? In a word — yes.
Social media is an always-on party line of communication that cannot be ignored. The real question is how to most effectively fold it into your existing marketing efforts and extract the most benefit for your corporate and product brands.
This is where we can really help. By having our hands and brains in literally every aspect of social media, we can keep you up to date with the very latest trends, most powerful techniques, and emerging tools out there. There’s an entire conversation going on out there about you, your products, your customers and their very specific needs – and you need to be listening. Wondering how to best incorporate this exciting, confounding, discipline into your marketing efforts? Let us shine a light.
We are ready to help you navigate all the ins and outs of digital and create your winning plan, let’s get started today!