


Tails Wagging and Tongues Lolling: The Latest in Pet Food Flavors and Their Impact on Formulation
Just when you thought it couldn’t get any more ‘pawsome’, we’ve found brands that have taken inspiration from the health food trend in the human world.

Is It Time to Refresh my Brand?
Why (and how) you should be refreshing your brand

Branding storytime: AC Horn
One of our clients, AC Horn, has been manufacturing machines for the food industry for more than 100 years. Their brand – logo, identity, look and feel – and their website needed an update that would appeal to modern buyers.

The Strategy Behind Good Creative

3 Under-the-Radar Site Metrics to Pay Attention to When Refining Content

Navigating Today’s B2B Food Media Landscape
It wasn’t that long ago when the majority of media buying was print advertising in trade publications. Then it expanded to digital and print advertising, but for the most part, it was again confined to the trade publication landscape. Today, we have the added dimensions of social media advertising, search advertising and programmatic advertising with drip campaigns and retargeting. The dizzying array of options is, admittedly, somewhat intimidating. The key to making sense of it all is akin to the old joke that poses the question, “how do you eat an elephant?” The answer is – one bite at a time.

How Empowering Employees on LinkedIn Can Drive New Business
When clients come to us wanting to jump into the social media space, they often first bring up LinkedIn. It makes sense. For B2B companies, professionalism is key, and the most professional platform currently is LinkedIn.

QLC Spotlight with Chef Pat Alberto
Welcome to QLC’s first IG Spotlight, where we shine a light on an expert in the industry to bring you a new perspective to inform your marketing strategy.
