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Branding storytime: AC Horn

One of our clients, AC Horn, has been manufacturing machines for the food industry for more than 100 years. Their brand – logo, identity, look and feel – and their website needed an update that would appeal to modern buyers.

Navigating Today’s B2B Food Media Landscape

It wasn’t that long ago when the majority of media buying was print advertising in trade publications. Then it expanded to digital and print advertising, but for the most part, it was again confined to the trade publication landscape. Today, we have the added dimensions of social media advertising, search advertising and programmatic advertising with drip campaigns and retargeting. The dizzying array of options is, admittedly, somewhat intimidating. The key to making sense of it all is akin to the old joke that poses the question, “how do you eat an elephant?” The answer is – one bite at a time.