It wasn’t that long ago when the majority of media buying was print advertising in trade publications. Then it expanded to digital and print advertising, but for the most part, it was again confined to the trade publication landscape. Today, we have the added dimensions of social media advertising, search advertising and programmatic advertising with drip campaigns and retargeting. The dizzying array of options is, admittedly, somewhat intimidating. The key to making sense of it all is akin to the old joke that poses the question, “how do you eat an elephant?” The answer is – one bite at a time.
When clients come to us wanting to jump into the social media space, they often first bring up LinkedIn. It makes sense. For B2B companies, professionalism is key, and the most professional platform currently is LinkedIn.
Welcome to QLC’s first IG Spotlight, where we shine a light on an expert in the industry to bring you a new perspective to inform your marketing strategy.
Fall: the time of year for sweaters, pumpkin lattes, and of course, communications planning sessions. We marketers are busy fighting for budget dollars, aligning business objectives and trying to sort through the unending list of product and company “priorities” that each need our attention and dollars.
Tips from behind the camera to elevate your
brand/company/product
If I hear someone say we are going through “unprecedented” times one more time, I’m gonna start ripping my hair out!
Because of the COVID-19 global crisis, every person and industry has been affected in one way or another. Our daily routines have been impacted, and we’ve adapted and adjusted accordingly. As players in the food ingredients industry, we have seen changes in foodservice and logistics demands, work locations, new social distancing protocols and travel restrictions. While many in the industry are struggling with this demand shift/upheaval, many companies are able to move forward – after all, people will always need to eat.
ROCKFORD, Ill. (April 9, 2020) – For the past 40 years, it’s been an Easter tradition for America’s egg farmers, under the auspices of the American Egg Board (AEB), to present the First Lady of the United States with a commemorative egg. This year’s egg design is the work of local Rockford, creative, Quentin Oliver of Quiet Light Communications (QLC).
