Public relations is the area of communications where we really put on our ‘counselor’ hat. Our approach to PR is to create a strategic master plan to deal with any challenges, opportunities, expected events or emergent crises before such things happen.
Thought leadership – beyond storytelling
Creating targeted strategies that position your brand as the ‘go-to’ source for information in your industry takes repetition, creativity and media savvy. Our PR experts – made up of writers, former trade industry editors and marketers – know how to get pitches through the clutter and into the news. We work with you to create a tailored plan that elevates your brand and reputation, gaining you exposure and industry swag.
How can you know your master PR plan is working? We prove it – via clips and expert analysis. We help you understand the reach and effectiveness of the campaign beyond the ad value numbers so you can evaluate strategy choices for your unique campaign.