In today’s dynamic and fiercely competitive food industry, capturing consumer attention and distinguishing your brand from the crowd is more challenging than ever. With shifting trends, growing consumer demands, and the rapid evolution of digital platforms, food ingredient brands must navigate a complex landscape to achieve success. Food ingredient brands in the B2B space are no exception.
In today’s ever-evolving business landscape, mergers and acquisitions are commonplace. However, merging two distinct companies into one cohesive entity can be a challenging endeavor, especially when it comes to branding and advertising.
The holiday season is a time of celebration, joy, and, of course, indulgence. As a B2B food marketing agency, leveraging the festive spirit in your advertising strategies can create a powerful impact on your target audience.
Why (and how) you should be refreshing your brand
One of our clients, AC Horn, has been manufacturing machines for the food industry for more than 100 years. Their brand – logo, identity, look and feel – and their website needed an update that would appeal to modern buyers.
It wasn’t that long ago when the majority of media buying was print advertising in trade publications. Then it expanded to digital and print advertising, but for the most part, it was again confined to the trade publication landscape. Today, we have the added dimensions of social media advertising, search advertising and programmatic advertising with drip campaigns and retargeting. The dizzying array of options is, admittedly, somewhat intimidating. The key to making sense of it all is akin to the old joke that poses the question, “how do you eat an elephant?” The answer is – one bite at a time.
When clients come to us wanting to jump into the social media space, they often first bring up LinkedIn. It makes sense. For B2B companies, professionalism is key, and the most professional platform currently is LinkedIn.
Welcome to QLC’s first IG Spotlight, where we shine a light on an expert in the industry to bring you a new perspective to inform your marketing strategy.