Studies From Field to Formulation Strawberry Series


Tree Top


Video Creation and Storytelling


Tree Top needed a video to showcase their commitment to creating the highest quality, best tasting and safest strawberries for their customers. The video story had to speak to the company’s sourcing partnerships with local farmers, as well as their stringent handling and production protocols while promoting the company’s legacy brand.


Quiet Light’s team of experienced videographer storytellers worked with Tree Top farmers and employees to relate their experiences firsthand, growing strawberries and working in the processing facility. The team used drones and professional HD equipment to capture the spirit of the company’s quality commitment, heritage and culture.

Quiet Light really understands our business and made our field-to-formulation storytelling seamless, despite all the locations and novice on-camera talent. They made everyone appearing in the video comfortable and at ease throughout the recording process, so our colleagues could honestly and authentically share their part of the Tree Top story.
Jeannie Swedberg
Director of Business Development, Tree Top, Inc.

How it Worked

Viewer response to the video was overwhelmingly positive; the farm to finished ingredient process is communicated clearly with approachable realism that genuinely reflects the company’s culture. Tree Top has since enlisted Quiet Light to produce more videos to educate customers and enhance branding efforts for other product lines.