Case
Studies Briess Branding Story

Client

Briess

Project

Branding Story

What we did

Strategic Planning

Brand Development

Websites & Apps

Digital Marketing

Advertising

Media

Opportunity

Briess serves three distinctly different customer segments with their products, yet their branding and marketing efforts were identical for all three. The brand look and feel were also dated and in need of a makeover to reach and engage modern audiences.

Approach

QLC created a strategy for targeting each audience separately, rebranding the company’s business segments, creating distinct but aligned, modern branding that better targeted the company’s very different customer sets.

Brew

Food

Corporate

The team at Quiet Light is tremendously talented and focused. Since partnering with them, we have strengthened the Briess message, brand and image in both the food and brewing industries.
Bernadette Wasdovitch
Marketing Communications Manager, Briess Malt & Ingredients Co.

How it Worked

Briess became more effective and efficient in communicating the company’s product offerings, which resulted in an increase in sales and a stronger brand, better aligned with customers’ needs and values.

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