What we did
Briess serves three distinctly different customer segments with their products, yet their branding and marketing efforts were identical for all three. The brand look and feel were also dated and in need of a makeover to reach and engage modern audiences.
QLC created a strategy for targeting each audience separately, rebranding the company’s business segments, creating distinct but aligned, modern branding that better targeted the company’s very different customer sets.
The team at Quiet Light is tremendously talented and focused. Since partnering with them, we have strengthened the Briess message, brand and image in both the food and brewing industries.